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PETA

Our goal is to deliver products to meet our customers needs without compromising our commitment to animal welfare, our high product safety standards or our adherence to regulatory requirements. By investing in how we develop innovation for China and in some cases changing distribution channels, we have been able to deliver this landmark change. Globally, none of Avon’s products will be tested on animals.

Jonathan Myers, Avon’s Chief Operating Officer

no animal testing



A global stand against animal testing


Our goal is to deliver products to meet our customers needs without compromising our commitment to animal welfare, our high product safety standards or our adherence to regulatory requirements. By investing in how we develop innovation for China and in some cases changing distribution channels, we have been able to deliver this landmark change. Globally, none of Avon’s products will be tested on animals.

Jonathan Myers, Avon’s Chief Operating Officer

humane society



Humane Society International (HSI)


Avon supports HSI’s #BeCrueltyFree campaign calling to outlaw cosmetic animal testing in key global beauty markets. “We are delighted to count Avon among our #BeCrueltyFree campaign supporters as we work with lawmakers across the globe toward meaningful policy change that reflects our shared vision of cruelty-free beauty.”

Troy Seidle, HSI Vice President for Research & Toxicology

frame bunny



Fund for the Replacement of Animals in Medical Experiments (FRAME)


In Europe, Avon has partnered with FRAME for 30 years. “FRAME is dedicated to the development of new, valid and ethical scientific methods that will replace the need for laboratory animals in medical and scientific research, education and testing. Avon’s decision to stop testing in China sends an important message to the global cosmetics industry that animal testing for cosmetics is unnecessary and unacceptable, and that we must push for global acceptance of alternative techniques that are scientifically valid and have human relevance.”

Amy Beale, Scientific Liaison Officer at FRAME

IIVS



Institute for In Vitro Sciences (IIVS)


Avon is a founding member of IIVS’s Industry Council for the Advancement of Regulatory Acceptance of Alternatives (ICARAA), a working group that promotes specific activities designed to accelerate the adoption of non-animal methods by government agencies such as the Chinese Food & Drug Administration. “Avon has partnered with IIVS for over twenty years to develop and utilise novel in vitro testing platforms to ensure the safety of their products. These successful approaches have been adopted by other companies in the industry. Additionally, Avon has supported the IIVS Education and Outreach programmes to promote the use and acceptance of these methods worldwide”

Erin Hill, President, IIVS

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