Vitamin C Serums: Boost or Bust?!

What does Vitamin C have to do with your skin?

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin that is necessary for the formation of collagen, absorption of iron, the immune system, wound healing, and the maintenance of cartilage, bones, and teeth. Unfortunately, our bodies can’t produce Vitamin C, so we have to get it from external sources - like oranges.

What does Vitamin C have to do with your skin?

Eating an orange is great, but it doesn’t necessarily give you the skin-loving benefits you’re looking for. Dermatologists recommend using Vitamin C skincare products to boost your skin’s radiance, reduce pigmentation and improve collagen production to save us from the sag. Vitamin C is also safe to use on all skin types and doesn’t have the same potentially skin-irritating effects of other active ingredients (retinol, anybody?).

How do I use Vitamin C?

For starters, using a Vitamin C serum is the most effective as it provides better absorption than other skincare products and is easy to apply. However, Vitamin C is quite unstable in its purest form. This means that once the Vitamin C leaves the orange, it oxidises quickly and is therefore ineffective. For the best results, you need a stabilised formula that delivers powerful, yet safe antioxidants straight to your face.

Where do I find such a solution?

We’ve got the answer right here! Based on 25 years of science and research, Avon’s Anew brand has introduced Vitamin C Serum that contains the concentrated power of 30 oranges in 1 bottle. As the first company to stabilise Vitamin C in 1996, Anew Vitamin C ensures that it delivers pure and potent stabilised Vitamin C that stays active from the first to the last drop.

But don’t take our word for it, seeing the results is believing.

Day 1: Instant radiance

Ascorbic acid gently removes dead skin cells for a fresh-faced glow.

Week 1: Healthier-looking skin

Powerful antioxidants provide protection against free radicals and UV rays.

Week 2: Smooth, flawless complexion

Increased collagen production eradicates fine lines and wrinkles.

I want proof!

Of course you do. We wouldn’t want it any other way. That’s why we did a consumer study and came up with these results:

● 99% of women agree the Anew Vitamin C Serum boosted the radiance of their skin

● 92% agreed the serum left their skin looking and feeling fresh

● 91% agreed the serum made their skin look brighter, more luminous and revitalised