Avon premieres Festive Season scent for Everlasting Memories

The new Avon Today Tomorrow Always: The Moment is a one-of-a-kind scent for Him and for Her designed to help fragrance lovers and their loved ones create special memories and relive them every day.

“The festive season brings a sense of nostalgia in many people as they relive moments of happiness and reconnection with their loved ones,” says Momin Hukamdad, Executive Director: Commercial Marketing at Avon . “These are memories and emotions we want our customers to relive and feel long after the celebrations have come to pass. The TTA: The Moment was designed to keep one in the moment, in a happy place using the power of scent to achieve this.”

Both fragrances for Him and Her have a shared heart of romantic neroli - a symbol of love and the signature note of Today Tomorrow Always fragrances. Comforting memories are recalled with key notes of magnolia for Her and lavender for Him. Both fragrances are anchored with Amber for Her and Cedarwood for Him to wrap the wearer in warmth, depth and a prolonged sensual trail. These unique combinations of ingredients combine to create an Ambery fragrance For Her, and a Woody Floral fragrance For Him.

The Moment has been created by Master Perfumer, Olivier Cresp, who is the artist behind many fragrances in the Today Tomorrow Always family, including the original Today Tomorrow Always fragrance which he designed almost 20 years ago, as well as some iconic luxury perfumes.

Describing The Moment for Her, Oliver Cresp said: “We perfumers are experts in memory. I created the Magnolia accord for Today Tomorrow Always: The Moment for Her thinking of my strolls in Geneva Botanic Garden, its delicate suave smell makes you travel through sweet memories. Amber is at the heart of the perfumer’s palette, and I have used it to make the feeling of special moments with your loved one last longer every time you wear the fragrance.”

Sebastian Cresp adds: “The natural lavender I used in The Moment for Him reminds me of the romantic lavender fields in Provence and invites the wearer to recall their most cherished memories again and again, anytime, anywhere.”

In a blind test, 80% of women said Today Tomorrow Always: The Moment for Her smells like luxury, making the scent an indulgent gift without the luxury price tag.** “This is an affirmation of our commitment to providing superior products but at a fraction of the cost which continues to add to the reasons why people #ChooseAvon,” adds Hukamdad.”

Today Tomorrow Always: The Moment is available from any Avon Representative or via www.avon.co.za for only R359.