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A touch of glamour added to Avon’s best-selling perfume range

Johannesburg, 31 October 2019 - Iconic beauty brand, Avon, is adding a new fragrance aptly named Glamour to its highly sought after Far Away fragrance range.

Presented in an elegant black and gold chic bottle, the fragrance exudes a vibrant scent made up of aromatic violet leaf and a tinge of tangy grapefruit and blackcurrant bud.

This sophisticated new fragrance was created by top perfumers Jean-Marc Chaillan and Veronia Casanova and also offers notes of powerful orange flower and Madagascan vanilla – the highest quality vanilla and a signature ingredient of the Far Away brand. Launching in the Avon November brochure, Far Away Glamour is a glamourous brand-new fragrance that complements the rest of the range which consists of Far Away Gold, Far Away Infinity, Far Away Rebel and the original Far Away that started it all 25 years ago.

The acclaimed Far Away brand is Avon’s number one female fragrance brand globally; 27 bottles are sold every minute* The range was relaunched in August with more premium packaging. The new packaging is modern, chic and sophisticated and resonates with the aspirational woman who wears it. The new look bottle features newer, longer tassels, a premium glass bottle and a dual textured lid that is half matte, half sheen. “At Avon Justine we are guided by customer insight, it is pivotal to us that improvements we make respond to our customer needs.

The re-packaging of Far Away gives this modern and classy range a new lease on life and ensures that its packaging remains abreast of new global trends and developments. The anti-counterfeit packaging will go a long way towards giving our customers an added peace of mind in the knowledge that they are wearing a genuine cologne that has become an icon in the industry for a quarter of a century,” says Momin Hukamdad, Avon’s Executive Director for Commercial Marketing in South Africa The Far Away range is renowned for offering value for money, long lasting fragrances and the addition of Far Away Glamour is expected to grow the brand’s legendary status and extend its virtues to new customers.

“Avon is South Africa’s number one (No. 1) fragrance master brand with Far Away being, by far, one of the favourite fragrances in the country. With this in mind, Avon has leveraged its world-class innovation capabilities to create this long-lasting, on-trend fragrance that is set to excite the brand’s millions-strong global network of beauty entrepreneurs with the potential to open up their earning opportunity,” concludes Hukamdad. Far Away Glamour can only be purchased from an Avon beauty entrepreneur.

To find a beauty entrepreneur near you please visit https://my.avon.co.za/representative/ or call us on 0860 10 23 45

-ENDS-

 

Contact the press office and causes team

The press office team will be delighted to help with all your Avon media enquiries.

Nontuthuzelo Zulu
Corporate Communication Coordinator 
nontuthuzelo.zulu@avon.com Direct: 082 600 6261

Antoinette Dickson
Snr Field Communication Specialist
antoinette.dickson@avon.com | Direct +27 66 374 8036

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