WaterBear Forms Impact-led Partnership With Natura &Co

Through storytelling, advocacy, distribution across the WaterBear platform, events and cross-marketing, WaterBear will support Natura &Co in raising awareness of their Commitment to Life sustainability vision in key markets around the world.

Benefiting from WaterBear’s creative content studio, and interactive distribution opportunities, Natura &Co is one of the first brands to be integrated into the streaming platform. Natura &Co will have its own dedicated channel on the WaterBear app and platform, showcasing inspiring content around the brand’s key objectives: addressing the climate crisis and protecting the Amazon; defending human rights and embracing circularity and regeneration by 2030.

WaterBear’s Head of Strategy Sam Sutaria said: “We are thrilled to be forming an innovative impact-led partnership with Natura &Co. With this partnership, we bring together a new form of brand-led storytelling, technology and, most importantly, direct action to support Natura &Co’s global goals. As a Founding Member of the network, Natura &Co will be integrated into the WaterBear ecosystem and involved in our key activations in the leadup to COP26 and beyond. We could not think of a better partner to have as a cornerstone of our growing coalition of brand partners.”

Marcelo Behar, Vice President of Sustainability and Group Affairs, Natura &Co said: “When we launched our Sustainability Vision for 2030 and called it “Commitment to Life,” we shared our plan to address some of the world’s most challenging issues. To make it a reality we must connect our consultants and representatives, colleagues, communities, and clients with innovative partners and creative minds across the globe. The challenges ahead will redefine our concept of citizenship. That’s why we are delighted to embark on this journey with WaterBear, whose team understands that to touch the hearts and minds of citizens we must engage them with compelling content that inspires everyone to take action.”

WaterBear is a groundbreaking streaming platform showcasing award-winning documentaries as well as original content inspired by the United Nations Sustainable Development Goals (SDGs). WaterBear members are able to stream video at any time, and on any device, all for free, facilitating awareness, education and action.