Published: 2022/02/14
Avon launches FIRST APHRODISIAC fragrance – just in time for Valentine’s Day
Do you love the thrill of the chase? Crave the exhilarating game of attraction? Then look no further than Avon’s latest fragrance... introducing Attraction Game.

Created in collaboration with renowned fragrance house Firmenich, Avon’s latest fragrance was developed using ingredients found to elicit feelings of pleasure. Through neuroscientific studies (fMRI), the ingredients found in Attraction Game For Him & For Her has been proven to elicit feelings of pleasure.
Meet Avon’s first fragrance that uses neuroscience to up your attraction game!
According to new research, 3 in 5 (64%) women in the UK admit a partner’s fragrance choice can make them more attractive. This new fragrance - from the world’s best-selling fragrance brand - goes one step further, with its unique blend of olfactives that are proven to tempt your senses.
Featuring a powerful shared hypnotic accord, the Attraction Game fragrances contain ingredients shown to elicit pleasure, stimulate the mind and tempt the senses. The two irresistible new scents for him and for her join Avon’s Attraction fragrance family this Valentine’s Day.
Alongside Attraction Original’s signature rich and warm woody notes, Attraction Game For Him and Attraction Game For Her both feature a fresh pear and spicy pepper opening, and a dark chocolate note at the heart.
Attraction Game For Him explores fresh and warm tension, offering a familiar masculine structure with a modern sensual approach. Attraction Game For Her features a sparkling fresh fruitiness on top, contrasted by a floral sophistication. They both leave a long-lasting trail of mystery and magnetism, providing undeniable attraction hour after hour.
Don’t leave your chances to Cupid’s arrow on February 14th - make your move with Avon’s most seductive and irresistible fragrance yet. Will it be love at first scent?
Attraction Game for Him and for Her launch on 1st February for just R299. Available exclusively via Avon Representatives and at avon.co.za
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Contact the press office and causes team
The press office team will be delighted to help with all your Avon & Justine media enquiries.
Ronel Ntuli
PR Coordinator, Avon & Justine
ronelntuli@outlook.com | Direct: 063 619 9340
Antoinette Dickson
PR & Field Communications, Avon & Justine
antoinette.dickson@avon.com | Direct: 066 374 8036