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Think you know AVON? Think again.

Our WATCH ME NOW movement wouldn’t be complete without a re-energised look to go with it. So we have a vibrant new Avon logo, our voice is louder and our colours are bolder. But we’re more than just a pretty face.

WMN

 

An independent woman in the 1800’s? Unheard of. Back then, a woman’s future was pretty much predetermined: school, marriage and motherhood. So entrenched were these ideas, the world couldn’t even imagine a woman in charge of her destiny.

But in 1886, David H. McConnell, started a movement of defiance. He hired an all female sales team to help grow his small fragrance company, Avon. He recognised that women were more than just wives and mothers. They wanted to work outside the home, have control over their finances and step into their power.

Over 130 years later, this spirit has grown and evolved into the WATCH ME NOW movement - created to celebrate the power of women, the doers, the survivors. A renewed purpose that enables our Beauty Representatives, customers and associates to beat the odds, defy expectations and fulfil their potential. And when they do, Avon will be right beside them, supporting them and cheering them on.

Our WATCH ME NOW movement wouldn’t be complete without a re-energised look to go with it. So we have a vibrant new Avon logo, our voice is louder and our colours are bolder. But we’re more than just a pretty face. We stand for the financial empowerment of women. We strive to be the leader in the latest innovation. We’re committed to making beauty accessible to all women. We’re passionate about and invest in the causes we believe in.

But don’t take our word for it. Facts speak louder than words.

AVON GAVE WOMEN THE RIGHT TO EARN, BEFORE THEY HAD THE RIGHT TO VOTE.

We're the company that brings beauty to doors and also opens them. The company that supports over 50 million Beauty Representatives across 50 countries.

OVER 320 000 BREADLINERS TRANSFORMED INTO BREAD WINNERS. AND COUNTING.

With a network of over 300 000 Beauty Representatives across the country, every Avon product you buy through a Beauty Representative, empowers a woman and makes a positive impact on lives.

WE’VE BEEN ADVOCATING FOR WOMEN BEFORE IT WAS POPULAR.

We make job equality a priority, with women making up 70% of our Global Research and Development roles and 60% of our local Distribution Centre team. Our employer value proposition has once again been affirmed after the Top Employers Institute conferred the company with the much-sought after Top Employer 2020 award.

THEY SAID IT COULDN’T BE DONE. WE SHOWED THEM IT COULD.

We’re the first skincare brand to make Alpha Hydroxy Acid (a more affordable alternative to invasive facial treatments) available to all women. In the last 20 years, we’ve licenced over 750 patents and have a world-first patented technology - Anew’s Protinol™ which restores 7 years of collagen loss in 7 days.

WE BELIEVE THAT BEAUTY ISN’T JUST FOR THE ELITE.

Our mission is to give women access to world-class beauty products - every second.

  • 3 lipsticks sold every second.
  • 7 fragrance bottles sold every second.
  • 2 Anew products sold every 2 seconds.

WE DON’T CUT ON QUALITY. WE CUT OUT THE RETAILER AND SELL THROUGH OUR BEAUTY REPRESENTATIVES.

We’re able to sell quality products at affordable prices, because we don’t use retail space. Instead our Beauty Representatives bring your favourite beauty items to you.

WE WALK THE TALK.

As the biggest global supporter of Breast Cancer Awareness, we’ve donated over R20 million to breast cancer awareness. Our commitment is to reach 100 million women every year to ensure every woman knows the risks, signs and how and when to take action. We are also the organiser of the iThemba Walkathon - one of the world’s largest breast cancer awareness walks.

WE COVER BLEMISHES. NOT BRUISES.

Avon has been supporting women for over 130 years, it is part of our DNA, which is why we are committed to putting an end to domestic violence against women.

  • R29 million raised to educate women on domestic violence.
  • R7 million donated to stop gender-based violence.

BEAUTY ISN’T CRUEL.

We are the first beauty company to end animal testing globally. We use alternative ingredients and innovative testing methods to ensure our products are safe for you to use.

WE DON’T TRY TO BE COOL. WE JUST ARE.

Being a brand that relates and resonates with the everyday woman is just as important as bringing you quality products. So when we were voted Coolest Makeup Brand 10 years in a row in the Sunday Times Gen Next Awards - our response is: we love you right back.

JOIN THE WATCH ME NOW MOVEMENT

Shop world-class make-up, fragrances, skin and hair care, accessories and more through our Beauty Representatives and help empower them, and their families. We believe that beauty has the power to change the world. Let’s do it together.

Blog by: Minette Underhay & Welcome Moyo

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